Sponsor the American Criterium Cup

Promote your brand across the country at America’s premier criterium racing series!

The American Criterium Cup unites the nation’s top criterium races into one powerful championship series delivering elite athletic competition, high-energy spectator experiences, and meaningful community engagement across the country.

Our sponsorship partners benefit from year-round visibility across multiple markets, direct access to highly-engaged spectators and athletes, premium on-site activation opportunities, and integrated storytelling that extends far beyond each race day.

Activate at the Heart of the Action

Sponsor the ACC

We Put Our Sponsors in the Spotlight All Season

Cyclists and an official celebrate as they cross the finish line of a bike race, with a large crowd of spectators on both sides of the street, under a banner that reads 'Twilight Critérium'.

National Reach + Local Impact

The American Criterium Cup is a series of established, high-production, multi-day criterium events in major US markets. Each stop delivers:

  • Thousands of on-site spectators

  • Elite men’s and women’s professional fields

  • Junior racing

  • High-energy, family-friendly festival atmospheres

  • Livestreaming and/or live media coverage

  • Year-round digital storytelling

Three women and a young boy on a winners' podium, celebrating at a cycling event with sponsors' banners in the background. The women are wearing cycling outfits, and the boy is dressed casually.

Multi-Channel Brand Visibility

Our sponsors benefit from multi-channel, year-round exposure, including:

  • On-course signage and start/finish line truss branding

  • Logo placement on podium backdrops

  • Prominent logo placement on leaders jerseys

  • Product placement at events

  • Social media spotlights

  • Website presence

  • Livestream, video, and live reporting content

  • Inclusion in blogs and email content

  • National media coverage

A circular logo with a star in the center, surrounded by diagonal lines, resembling a cosmic or celestial symbol.

Championship Impact

92,000

Spectators Across All ACC Events

98,000

Digital Media Followers

6,560

Racers

333,000

Email Impressions

$150,000

Series Prize Purse

$96,000

Cash Purse

1.8M

Web Impressions

A cyclist standing on a winner's podium with three levels, celebrating with arms raised, at a cycling race event. Two other cyclists stand beside him. The background features banners and a crowd, under a clear blue sky.

Sponsorship Opportunities

    • Digital Media Coverage

    • Press Release

    • Website logo placement

    • Jersey branding

    • Product placement

    • Awards ceremony logo placement

    • Series naming rights

    • Course branding

    • On-site activation

    • Digital Media Coverage

    • Press Release

    • Website logo placement

    • Jersey branding

    • Product placement

    • Awards ceremony logo placement

    • Series naming rights

    • Course branding

    • Digital Media Coverage

    • Press Release

    • Website logo placement

    • Jersey branding

    • Product placement

    • Awards ceremony logo placement

    • Digital Media Coverage

    • Press Release

    • Website logo placement

    • Jersey branding

    • Product placement

    • Awards ceremony logo placement

    • Digital Media Coverage

    • Press Release

    • Website logo placement

    • Jersey branding

    • Product placement

    • Awards ceremony logo placement

    • Digital Media Coverage

    • Press Release

    • Website logo placement

Download Sponsorship Prospectus